Sergey Poplavsky | Head of Production | Global Objects
Sergey Poplavsky, the Head of Production at Global Objects, boasts a distinguished career that bridges the dynamic worlds of film production and digital marketing. With a foundation in Producing in Film from UCLA, Sergey's expertise spans critical areas of production including script analysis, budgeting, team management, and the comprehensive supervision of projects from inception through to completion. His role involves seamless coordination with vendors, detailed financial oversight, and the efficient execution of projects, ensuring successful wraps and transitions to company accounting teams.
Sergey's rich portfolio features collaborations with major platforms such as Netflix, HBO, FOX, CBS, The CW, Starz, Roku, and Crackle, contributing to acclaimed series like "Dead to Me," "Euphoria," and "Perry Mason." His commercial work showcases his ability to connect brands with audiences through engaging narratives, working with high-profile clients and celebrities for brands like Saint Laurent with Al Pacino, Valentino with Zendaya, Calm with LeBron James, and Savage x Fenty with Rihanna and Johnny Depp. Additionally, Sergey's flair for visual storytelling is evident in his music video projects for artists like Sam Smith and Steve Lacy.
Before venturing into production, Sergey dedicated over 12 years to digital marketing, where he spearheaded growth and expansion strategies for global brands across the US, Russia, the UK, and Sweden, including WWF, the Olympic Games, and Coca-Cola. His experience as a digital marketing director and manager is complemented by his academic contributions as a teacher of Digital Marketing at the Higher School of Economics in St. Petersburg.
Sergey's excellence in his field is recognized through numerous awards. He won the Cannes Lions Grand Prix for Innovation in 2014 for his work with MegaFon at 2Nova, and his project for WWF at 2Nova earned a shortlist position at the Golden Drum awards in 2013 in the Digital category for Websites and Microsites. In 2015, while with HISTORY, he was honored with the High Figure Award for the Best Foreign Entertainment Channel. Most recently, in 2023, Sergey received a Gold Telly Award for the series "Wedding Talk" in the Beauty, Fashion & Lifestyle category, along with a Silver Telly Award for the same series in the Reality – Television category.
Sergey Poplavsky's multifaceted career, marked by creativity, leadership, and innovation, showcases his pivotal role at Global Objects in pushing the boundaries of digital replication technology to create immersive, realistic digital environments for entertainment, education, and beyond.